Black Goldfish Introduction

Black Goldfish Introduction

It all started back in 2009. It was a summer evening and I was in New York City with a work colleague. Brad Bossow and I were at a trendy rooftop bar in midtown. One of those places where a bottle of beer is $15. We were waiting to meet a few people before heading...
The importance of consistency in marketing

The importance of consistency in marketing

Ever heard of the acronym DOTE? Do One Thing Every day. I got schooled on this by Juliet Brunhamer and her marketing team at Liberty Tax.Juliet was talking about marketing and the importance of consistency. I couldn’t agree more. Marketing is not about the big...