“If you say my name, I won’t exist anymore?” What’s the answer to this riddle? SILENCE This riddle was shared in the movie, “Life is Beautiful.” Now there is another answer to the riddle. It’s the Cuifeng Lake Circular Trail. A pristine hiking route hugging Taiwan’s largest alpine lake which is now certified QUIET. Shh…if […]
Shh…if you say its name while hiking, it won’t exist anymore Read More »
What ZEBRAS can teach us about human motivation and business strategy… Dr. Jordan Peterson uses an insight from Stanford biologist Dr. Robert Sapolsky about zebras to explain a fundamental aspect of human behavior. Zebras (they are black with white stripes) are not camouflaged against their surrounding environment. Instead, they are camouflaged to blend in with
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Moments matter. Little things that create delight in the customer experience can be revenue gold… Research shows that companies focus 80% of their time on fixing problems instead of only 20% on creating peak moments. Peak moments matter because they hold value according to authors Chip and Dan Heath. The revenue opportunity from raising peaks
Can boats fly? Yes they can in Sweden. Have you heard about the Tesla of the seas? Candela | Electric Hydrofoil Boats has already sold more than 100 of its 28-foot leisure boat called the C-8. Another 200 have been reserved. And next year its passenger ferries will hit the water in Stockholm. How do they
How Candela boats make waves by not making waves Read More »
TikTok is LAME. How Khabane Lame became the most followed user on TikTok without saying a word… First off, he’s not lame. His last name is pronounced LAH-MAY. He uses a shortened version of his first name Khaby. And he has 144.4 million followers. Khaby is a 22-year-old from Senegal. He now lives in Italy
How Khabane Lame became the most followed user on TikTok without saying a word Read More »
Lopsiding more for less, how AriZona Iced Tea stole Snapple’s juice… It was 1992 and Snapple was king. The New York brand was named after the portmanteau of Snappy and Apple. The inspiration came from fermentation in an early apple cider that had caused caps to fly off. Snapple introduced its first iced tea in
How AriZona Iced Tea stole Snapple’s juice Read More »
A Whopper of a commercial. Burger King just launched a global campaign based on an apparent weakness. Research found that 6 out of 7 people couldn’t name more than one burger on Burger King’s menu. For a global brand . . . that’s borderline pathetic. Bjorn Stahl, chief creative officer of the Swedish agency INGO
Burger King just launched a global campaign based on an apparent weakness Read More »
Her most famous piece of art was called “The Hendrix.” But most people call it the “Penis de Milo.” The artist was Chicago native Cynthia Albritton. The Hendrix is one of more than 50 phallic casts. To be specific, erect phallic casts of the likes of Jimi Hendrix, Eric Burdon of “The Animals” and Zal
Your brand today is no longer what you tell people it is. Your brand is what your customer experiences, how they feel about that experience, and most importantly… … your brand is what your customer tells others about their experience. It used to be that your brand was your promise. But in the words of
Your brand today is no longer what you tell people it is Read More »
A flawed painting of Marilyn Monroe by Andy Warhol may auction for $200 million in May. Flawed? How? The late performance artist Dorothy Podber was visiting “The Factory” in 1964. While in Warhol’s art studio, she asked Andy if she could shoot some of his paintings. Warhol assumed she was referring to a camera and consented. Podber
A flawed painting of Marilyn Monroe by Andy Warhol may auction for $200 million in May Read More »
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Stan Phelps, CSP® is a keynote speaker and workshop leader who helps brands stand out, engage teams, and drive lasting impact through innovation.
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