by Stan Phelps | Jan 31, 2023 | Purple Goldfish
Do you know the story of a boy from upstate New York named David McConnell? In 1874, at the age of 16, David started to sell books door-to-door. When his fare was not well received,McConnell resorted to offering a “little extra.” David would promise a free gift in...
by Stan Phelps | Dec 19, 2022 | Purple Goldfish
Delta Air Lines is offering a “little something extra” for passengers. I recently flew from Atlanta to Chicago. An announcement caught my attention… Delta announced they were offering free WIFI on the flight. As long you were a SkyMiles member...
by Stan Phelps | Sep 8, 2022 | Uncategorized
We don’t realize how much “little things” mean to others. Catherine Pearson shares the story of Erin Alexander in a recent article in The New York Times: “In late August, Erin Alexander, 57, sat in the parking lot of a Target … and wept....
by Stan Phelps | Aug 17, 2022 | Purple Goldfish
“You take it on faith, you take it to the heartThe waiting is the hardest part.” That’s both a lyric from the late Tom Petty and a truism when it comes to customer experience. Curbing waiting is a little extra that can make a big difference....
by Stan Phelps | Jul 15, 2022 | Purple Goldfish
Ten years ago Brandon Cook was visiting his grandmother in the hospital. The prognosis was dire…Brandon’s grandmother had pancreatic cancer and was down to her last few days.One of the horrible side effects of pancreatic cancer is that you get to the point where...
