Last week I wrote about Chewy and the special way they treated a customer at the end of Gus’ life. It was a great example of the Peak-End Rule. Nobel Prize Winner Daniel Kahneman coined the Peak-End Rule. It is based on his belief that we judge our past experiences almost entirely on how they […]
Daniel Kahneman: Peak-End Rule Read More »
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Stan Phelps, CSP® is a keynote speaker and workshop leader who helps brands stand out, engage teams, and drive lasting impact through innovation.
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