Daniel Kahneman: Peak-End Rule

Daniel Kahneman: Peak-End Rule

by | Jun 22, 2022 | Purple Goldfish

Last week I wrote about Chewy and the special way they treated a customer at the end of Gus’ life. It was a great example of the Peak-End Rule. Nobel Prize Winner Daniel Kahneman coined the Peak-End Rule. It is based on his belief that we judge our past...