Jerry Seinfeld and Kith leverage opposing

Jerry Seinfeld and Kith leverage opposing

What’s the deal with the old guy in streetwear? KITH nearly broke the internet when it launched its latest seasonal collection for Fall 2022. This assortment includes original apparel and accessories in the brand’s ongoing Classics Program starring iconic New...
City Winery is a study in differentiation

City Winery is a study in differentiation

City Winery is a study in differentiation. Michael Dorf created a live music venue centered around wine in 2006. It is a great example of the Pink Goldfish of Opposing.Opposing brands are unlike other brands. They are contradictory and dissimilar. They operate in a...
A tale of two Bakers and a pink triangle

A tale of two Bakers and a pink triangle

A tale of two Bakers and a pink triangle. Those Bakers are Gilbert Baker and the Confections Bakery in East Texas. Let’s start with the pink triangle. The pink “pointing down” triangle was a Nazi symbol. The Germans used it during World War...