Bryson DeChambeau burst into the mainstream in 2020. His approach to lopsiding the game has been described as “Breaking Golf.” And he’s doing it more and less by the numbers. – MORE: Bryson bulked up adding forty pounds of weight over the last year. The result is a faster swing and 22 more yards off […]
Rethinking Golf: Bryson DeChambeau is lopsiding golf Read More »
The battle of “Thee” and “The.” Last night the University of Alabama faces off against The Ohio State University in the College Football National Championship. Notice something about the official name for Ohio State University bolded above? It may be written as “The,” but if you are a football fan . . . or if
Love them or hate them, you can’t ignore The Ohio State University Read More »
CrossFit is a lopsided brand. Members are renowned for being fanatical evangelists for this highly differentiated approach to exercise and life. Not sure if someone you meet does CrossFit? Don’t worry, they’ll talk about it in almost every conversation. Members boast their warm-up is harder than most other people’s entire workout. Founded by Greg Glassman
Are you different like CrossFit? Read More »
David fought Goliath and won. Well, Davide fought Yelp and won. Davide Cerretini started Botto Bistro in Richmond, California in 2009. Early on, he saw Yelp as an ally in his efforts to gain new customers. Why is Yelp so important? Research shows that even a ½ star improvement in an establishment’s rating can increase
DAVIDE VS. GOLIATH YELP Read More »
IT’S NOT ABOUT THE MONEY. Doing a signature little extra in customer experience doesn’t have to cost anything. Here are three examples: 1. BMW of Darien courtesy of Jack Sarsen:“When I dropped my car off for service, I had to move 2 car seats to the loaner. Upon my return, a service guy, obviously recognizing
It’s Not About The Money Read More »
A Pink Goldfish marketing lesson from the Autobahn. Last summer our family went on vacation to visit relatives in Holland. Summoning the adventurous spirit of Clark Griswold, we decided to rent a car and tour some neighboring countries. The first was Germany. Driving on the autobahn (highway) was an experience in itself. Contrary to popular
Passing Lesson: Lopsiding and withholding your marketing spend Read More »
Are you ready to rethink marketing? Here are 11 takeaways from the book Purple Goldfish 2.0: 1. Your brand is no longer just what you tell people it is. It’s what your customer experiences, how they feel, and most importantly, what they tell others about their experience. 2. There is no such thing as just
Rethinking Marketing Read More »
Being “odd” back in the 15th and 16th century was a huge compliment. It meant you were outstanding and illustrious. Here’s some background on the word courtesy of Merriam-Webster Inc. ODD – Odd comes from the Old Norse word oddi, meaning “point of land.” Points of land so designated in Old Norse being roughly triangular,
If you were odd in the 15th or 16th century, you were “outstanding, illustrious.” Read More »
Eight summers ago I moved to North Carolina. I immediately began hearing ads for a dealership called John Hiester. Almost weekly I’ll hear a radio ad. The tagline was always, “Get off your kiester and come to Hiester.” The dealership is in this small town of Lillington. It has a population of 3,604. It’s not
They’ll get off their keister Read More »
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Stan Phelps, CSP® is a keynote speaker and workshop leader who helps brands stand out, engage teams, and drive lasting impact through innovation.
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