“Sometimes saying ‘NO’ is the best way to get customers to say yes.” This quote by Will Burns in a Forbes post speaks to the Pink Goldfish of withholding. CASE IN POINT: If you want a sub sandwich delivered freaky fresh and freaky fast, who ya’ gonna...
Break your industry standards and norms to stand out. Do MORE of what makes you weird or intentionally do LESS of what everyone considers as normal. Do MORE of what your customers value and unapologetically LESS of what they don’t. Over 100 years ago, Clarence...
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