How a toothpaste salesman named dietrich built an energy drink empire
Sip on this. In 1984, the Austrian marketer Dietrich Mateschitz found himself in Bangkok on a business trip. Feeling foggy, he drank a bottle of Krating Daeng. Dietrich found that the medicinal concoction cured his jet lag and gave him a needed boost. He would approach the inventor of Krating Daeng, Chaleo Yoovidhya, with an […]
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