by Stan Phelps | Apr 26, 2022 | Pink Goldfish
Your brand today is no longer what you tell people it is. Your brand is what your customer experiences, how they feel about that experience, and most importantly…… your brand is what your customer tells others about their experience.It used to be that your...
by Stan Phelps | Jul 16, 2021 | Purple Goldfish
“Your brand is no longer what you tell people it is. It’s the differentiated experience [DX] your customer has, how they feel about it, and, most importantly, what they tell others about their experience.” Great brands know their customers and create a...
by Stan Phelps | Jan 20, 2021 | Pink Goldfish
In business, there is not safety in numbers. Management guru Tom Peters argues that, “It is no longer safe to be the same, to be normal, to be indistinct.” Let that sink in for a minute. He is saying that the only safe move—only prudent choice, the only...
