Do you know the VM Matrix for customer experience?The V stands for value and the M for maintenance. These two elements have the biggest impact on CX in my opinion.I ascribe to the definition of Customer Experience shared by my friend and fellow speaker Mike...
Ted Lasso shared a key CX and marketing insight this past week. Effort matters. Didn’t see the episode? Let me set the scene from Season 2, Episode 11: —- The coaching staff is watching the players on the pitch. Ted: They can’t maintain their lines....
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