Are you ready to rethink marketing? Here are 11 takeaways from the book Purple Goldfish 2.0: 1. Your brand is no longer just what you tell people it is. It’s what your customer experiences, how they feel, and most importantly, what they tell others about their experience. 2. There is no such thing as just […]
Rethinking Marketing Read More »
Being “odd” back in the 15th and 16th century was a huge compliment. It meant you were outstanding and illustrious. Here’s some background on the word courtesy of Merriam-Webster Inc. ODD – Odd comes from the Old Norse word oddi, meaning “point of land.” Points of land so designated in Old Norse being roughly triangular,
If you were odd in the 15th or 16th century, you were “outstanding, illustrious.” Read More »
“It is always darkest just before it goes pitch black.” Are you too cynical? Hey, that’s a weakness. Maybe you should start looking at the brighter side of life. But what if you doubled-down on that inherent weakness? What if you got even more pessimistic? The defeatists at Despair, Inc. have turned negativity into a
Despair: It is always darkest just before it goes pitch black Read More »
“Excellence requires underperforming on the things your customers value least, so you can over-deliver on the dimensions they value most.” This quote by Frances Frei and Anne Morriss comes from one of my favorite books, “Uncommon Service.” Take IKEA for example. They underperform AND over-deliver. Most furniture stores have salespeople who help you choose high
Building Excellence: IKEA Underperforms AND Over-Delivers Read More »
“We know, we never thought we’d be saying this either.” That was the message on Facebook from BURGER KING® UK. Here is the full message: ORDER FROM McDONALD’S. We never thought we’d be asking you to do this. Just like we never thought we’d be encouraging you to order from KFC, Subway, Domino’s Pizza, Pizza
Question: Smart move or dumb PR stunt? Read More »
“Very Nice” If you are not familiar with the phrase, it’s commonly used by Borat. And it now being used by Kazakhstan in a new tourism campaign. The ads feature tourists hiking, drinking alcoholic horse milk, meeting locals, and marveling at Kazakh architecture. This is a great example of the Pink Goldfish of flaunting. They
Kazakhstan. Very nice! Read More »
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Stan Phelps, CSP® is a keynote speaker and workshop leader who helps brands stand out, engage teams, and drive lasting impact through innovation.
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