Why The Cheesecake Factory’s lopsided menu leads to lopsided results
“God, that menu. Too many options” shared Kate McKinnon about The Cheesecake Factory in the movie, “The Spy Who Dumped Me.” When it comes to menu size, shouldn’t you keep it simple? Don’t paralyze customers with choice. Less is more right? Take for example In-N-Out Burger. Their entire menu has eight items. Or maybe not. Too […]
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