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Why The Cheesecake Factory’s lopsided menu leads to lopsided results

Why The Cheesecake Factory’s lopsided menu leads to lopsided results

by Stan Phelps | Sep 29, 2021 | Pink Goldfish

“God, that menu. Too many options” shared Kate McKinnon about The Cheesecake Factory in the movie, “The Spy Who Dumped Me.”When it comes to menu size, shouldn’t you keep it simple? Don’t paralyze customers with choice. Less is more right? Take for example...

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