Burger King

Burger King just launched a global campaign based on an apparent weakness

A Whopper of a commercial. Burger King just launched a global campaign based on an apparent weakness. Research found that 6 out of 7 people couldn’t name more than one burger on Burger King’s menu. For a global brand . . . that’s borderline pathetic. Bjorn Stahl, chief creative officer of the Swedish agency INGO […]

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