The “Barbie” movie’s quest for PINK paint led to a global shortage
It was because the movie decided to leverage the Pink Goldfish strategy of Lopsiding. Greta Gerwig, who directed and co-wrote the script with Noah Baumbach, told “Architectural Digest” that the color was all-important to the movie. “Maintaining the ‘kid-ness’ was paramount. I wanted the pinks to be very bright, and everything to be almost too […]
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