Take a minute. Call +1 (707) 998-8410 and you’ll hear, “If you’re feeling mad, frustrated or nervous, press 1. If you need words of encouragement and life advice, press 2. If you need a pep talk from kindergartners, press 3. If you need to hear kids laughing with delight, press 4.”

This is the menu you get when you call the PEPTOC Hotline.  PEPTOC is a project from the students of West Side Elementary, a school in the small town of Healdsburg, California in Sonoma County.

Big thanks to Ekaterina Walter for sharing the project yesterday on LinkedIn.

But huge credit goes to art teachers Jessica Martin and Asherah Weiss. Both helped put the program together with the hope that there is something we can all learn from these kids.

Martin shared to NPR, “Their creativity and resourcefulness is something that we need to emulate, because that level of joy and love and imagination is what’s going to save us in the end.”

Two bits of advice caught my attention when I chose option #2 to receive some words of encouragement and advice. It was very Pink Goldfishesque:

“Choose weird”

“It’s OK to be different.”

What was your favorite piece of advice?

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Stan Phelps

Stan Phelps walks the walk. He stands out in the sea of sameness by modeling his own Differentiated Experience (DX) message: Differentiation isn’t just about what you say, it’s about what you do and, more importantly, how and why you do it. Stan leverages his unique collection of 5,000+ case studies on customer, employee, and brand experience to engage audiences with informative learning-based experiences. He believes purposeful DX wins the hearts of employees and customers, and differentiation ultimately boosts loyalty, retention, referrals, and results.

Find Stan’s in-person and virtual keynotes, workshops, and Goldfish tank programs at StanPhelps.com.