Have you heard about the launch of Pink Macaroni & Cheese? To steal a question from Buddy the Elf, “Does it have candy in it? Yes, it does. Kraft just announced the new variety in celebration of Valentine’s Day.

How did they get it pink? Is it crushed-up conversation hearts?

From reporting in Today, “According to Kraft-Heinz, the vibrant pink hue comes from beetroot and carrot concentrates. As for what makes it tastes like candy, the extra packet of powder contains fructose, natural flavors, and vanilla extract.”

Can you buy it? Nope. You can register to win by 2/8 and become one of 1,000 “lucky” winners.

Would you give it a try? I’ll pass. But I will tell you about some of my favorite Macaroni combos. Green (Pesto), Red (Frank’s Red Hot), and Brown (Spicy Gravy) are just a few of the combos from the late Le Bistro Montage. The restaurant I wrote about in “Purple Goldfish” closed last summer after serving the PDX community for 27 years. I’m gutted.

Back to Pink Mac & Cheese, is this smart or smarmy? To quote a line from the movie Spinal Tap, “It’s such a fine line between stupid and clever.” Is this a step up from Pumpkin-Spiced Mac & Cheese from the Fall?

Micro-weird or micro-wrong? Give your thumbs-up or thumbs-down in the comments.

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Stan Phelps walks the walk. He stands out in the sea of sameness by modeling his own Differentiated Experience (DX) message: Differentiation isn’t just about what you say, it’s about what you do and, more importantly, how and why you do it. Stan leverages his unique collection of 5,000+ case studies on customer, employee, and brand experience to engage audiences with informative learning-based experiences. He believes purposeful DX wins the hearts of employees and customers, and differentiation ultimately boosts loyalty, retention, referrals, and results.

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