It is impossible to play the Old Course on a Sunday. Why? Every Sunday (outside of tournaments), golf is not played there. It’s been that way for hundreds of years. But here is the fantastic part… the public (and even dogs!) are welcomed on the fairways. The Old Course in St. Andrews becomes a park […]
Here’s why It is impossible to play the Old Course on a Sunday Read More »
Can boats fly? Yes they can in Sweden. Have you heard about the Tesla of the seas? Candela | Electric Hydrofoil Boats has already sold more than 100 of its 28-foot leisure boat called the C-8. Another 200 have been reserved. And next year its passenger ferries will hit the water in Stockholm. How do they
How Candela boats make waves by not making waves Read More »
TikTok is LAME. How Khabane Lame became the most followed user on TikTok without saying a word… First off, he’s not lame. His last name is pronounced LAH-MAY. He uses a shortened version of his first name Khaby. And he has 144.4 million followers. Khaby is a 22-year-old from Senegal. He now lives in Italy
How Khabane Lame became the most followed user on TikTok without saying a word Read More »
Lopsiding more for less, how AriZona Iced Tea stole Snapple’s juice… It was 1992 and Snapple was king. The New York brand was named after the portmanteau of Snappy and Apple. The inspiration came from fermentation in an early apple cider that had caused caps to fly off. Snapple introduced its first iced tea in
How AriZona Iced Tea stole Snapple’s juice Read More »
What are your organization’s unique weaknesses? What if you took them one louder? Here are 11 sample questions and answers that might help: 1. Are your products cheap? Make them cheaper.Some customers want the most inexpensive option, regardless of quality. 2. Are your services too expensive? Increase the price.Some customers will see them as luxurious,
11 ways to AMPLIFI and turn up the dial on your imperfections Read More »
Salty sweet question. Would you try an OREO x RITZ frankencookie? Two weeks ago, Mondelēz International took the century-old classic chocolate and cream OREO cookie and mashed it up with the salty RITZ cracker for a limited-time treat. The interior of the cookies combines the OREO vanilla cream filling smooshed along with peanut butter. Why
Would you try an OREO x RITZ frankencookie? Read More »
Beating Amazon. Sometimes the opposite of a good thing is also a … … good thing. Amazon is big. Very, very big. They sell almost everything, to almost everyone, almost everywhere, every hour of every day. How can you compete with that? Is it possible to be bigger than Amazon? Can you sell more things
Sometimes the opposite of a good thing is also a good thing Read More »
Want your brand to stand out and make an impression? Perhaps you should consider THIGHVERTISING. Years ago, DDB Auckland was working with the apparel retailer Superette. The New Zealand-born organization boasts six retail locations and a thriving online store. They bill themselves as “a lifestyle destination to experience high-end design with an edge.” Speaking of
An interesting outdoor campaign from New Zealand Read More »
A Whopper of a commercial. Burger King just launched a global campaign based on an apparent weakness. Research found that 6 out of 7 people couldn’t name more than one burger on Burger King’s menu. For a global brand . . . that’s borderline pathetic. Bjorn Stahl, chief creative officer of the Swedish agency INGO
Burger King just launched a global campaign based on an apparent weakness Read More »
Her most famous piece of art was called “The Hendrix.” But most people call it the “Penis de Milo.” The artist was Chicago native Cynthia Albritton. The Hendrix is one of more than 50 phallic casts. To be specific, erect phallic casts of the likes of Jimi Hendrix, Eric Burdon of “The Animals” and Zal
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Stan Phelps, CSP® is a keynote speaker and workshop leader who helps brands stand out, engage teams, and drive lasting impact through innovation.
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