The question is simple: Life or Death? Are you willing to murder your thirst and put an end to bottled water? If yes, Liquid Death Mountain Water could be your willing accomplice.

Liquid Death is a #PinkGoldfish of Opposing. Opposing brands are contradictory and operate in a way that is incompatible with everyone else in the category. Opposing is refusing to surrender to the pressure to fit in or follow the crowd.

The brand is clear in its deliberate approach to differentiation. In their words, “Lets be clear. Liquid Death is a completely unnecessary approach to bottled water. In fact, we strive to be unnecessary in everything we do. Because unnecessary things tend to be far more interesting, fun, hilarious, captivating, memorable, exciting, and cult-worthy than ‘necessary’ things.”

Their goal is to take the world’s healthiest beverage and making it just as unnecessarily entertaining as the unhealthy drink and snack brands. They challenge, “Why should unhealthy products be the only brands with ‘permission’ to be loud, fun, and weird?”

For some, being bad never felt so good. Liquid Death canned water shines a light on the wasteful impact of plastic bottles.

Here’s the Patrick Henry Question – Would you choose LIFEWTR or Liquid Death?

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Stan Phelps walks the walk. He stands out in the sea of sameness by modeling his own Differentiated Experience (DX) message: Differentiation isn’t just about what you say, it’s about what you do and, more importantly, how and why you do it. Stan leverages his unique collection of 5,000+ case studies on customer, employee, and brand experience to engage audiences with informative learning-based experiences. He believes purposeful DX wins the hearts of employees and customers, and differentiation ultimately boosts loyalty, retention, referrals, and results.

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