by Stan Phelps | Aug 17, 2022 | Purple Goldfish
“You take it on faith, you take it to the heartThe waiting is the hardest part.” That’s both a lyric from the late Tom Petty and a truism when it comes to customer experience. Curbing waiting is a little extra that can make a big difference....
by Stan Phelps | Aug 16, 2022 | Pink Goldfish
WARNING: Cheesy case study. “It takes a special breed of person to truly appreciate the never-ending opportunities for pleasure that life affords us.” That’s the message from the makers of Velveeta. They believe that “With a bit of Velveeta and...
by Stan Phelps | Aug 11, 2022 | Pink Goldfish, Purple Goldfish
Pink meets Purple. How HOKA leveraged opposing and guarantees to stand out in the marketplace and fly…Rewind back to 2009. The trend in footwear was minimalist. Reduced cushioning, thinner soles, and lighter weights were all the rage.Enter a new brand from...
by Stan Phelps | Aug 8, 2022 | Purple Goldfish
Have you ever heard this phrase MIND THE GAP? If you’ve ever taken a ride on the London Underground, you are sure to be recalling a booming version between your ears right now. It’s also a phrase that should be relevant when journey mapping your customer...
by Stan Phelps | Aug 4, 2022 | Pink Goldfish
@SORRYALGONQUIN. This is the title of an Instagram account. It is a collection of real negative reviews of Algonquin Park, Ontario managed by photographers Jesse and Susan Villemaire. Here are a few gems from the series of stunning images: “Path should be more...