by Stan Phelps | Nov 22, 2021 | Diamond Goldfish
The Diamond Rule is the 4.0 version of business. This video explores the rule and the 1.0, 2.0, and the 3.0 versions for background.Version 1.0 is The Silver RuleThe Silver Rule is “do no harm.” As stated by Zigong, a disciple of Confucius, “What I do not wish...
by Stan Phelps | Nov 18, 2021 | Purple Goldfish
WOULD YOU RECOMMEND A COMPETITOR?The Zappos Family of Companies does. In Purple Goldfish 2.0, we share an example of this from Joe Gascoigne. In his words:“As for an example, one that springs to mind is that if you try to order shoes from Zappos and they do not have...
by Stan Phelps | Nov 17, 2021 | Pink Goldfish
City Winery is a study in differentiation. Michael Dorf created a live music venue centered around wine in 2006. It is a great example of the Pink Goldfish of Opposing.Opposing brands are unlike other brands. They are contradictory and dissimilar. They operate in a...
by Stan Phelps | Nov 16, 2021 | Pink Goldfish
Taylor Swift described her song “All too well” as “too dark, too sad, too intense.” Swift performed the 10-minute (Taylor version) of the song this past weekend on SNL. It’s an instant classic.The song was accompanied by a short film...
by Stan Phelps | Nov 12, 2021 | Silver Goldfish
Remembering my late Father on Veteran’s Day. Dad taught me the two most important elements of communication.A bit of background:John Phelps enlisted in the United States Army Air Force at the age of 17. After finishing basic training in early 1948, he was sent...
