by Stan Phelps | Mar 12, 2021 | Red Goldfish
I’m going to say something that’s about being P.C. I don’t mean ‘politically correct,’ but rather about how your business will need to be ‘post-corona.’ It is my belief that both for-profit and nonprofit organizations will...
by Stan Phelps | Mar 11, 2021 | Red Goldfish
Your brand today “is what you stand for and how your customers feel about you.” This sentence from the DX manifesto speaks to the importance of purpose in branding.Here’s the full manifesto:”Your brand today is no longer what you tell people it...
by Stan Phelps | Mar 10, 2021 | Pink Goldfish
“Paintings are disgusting.” This was the one-star (★☆☆☆☆) review posted by Toby M. of the Leopold Museum in Vienna. It was projected on the side of the museum by the Vienna Tourist Board.This was part of a campaign entitled “Unrating Vienna” in 2019. The...
by Stan Phelps | Mar 9, 2021 | Pink Goldfish
“Your brand is what your customers tell others about their experience.” This is the fourth sentence of the differentiated experience (DX) manifesto. It speaks to the power of word of mouth in marketing.Today’s customers don’t know what they...
by Stan Phelps | Mar 8, 2021 | Pink Goldfish
The Tao of Ted and how little things can make a big difference. Our Ted is Ted Lasso. The Jason Sudeikis (Golden Globe winning) character of the Apple+ series of the same name.If you haven’t seen the show, it’s about an American football coach who is...
